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Fereastra - IC: Vanatorii de reduceri domina cu 35% piata germana de tamplarie termoizolanta | Producatori de tamplarie | Stiri

Fereastra - Portal de afaceri - revista de specialitate pentru furnizorii de sisteme si producatorii de tamplarie din PVC, Aluminiu si lemn stratificat cu geam termoizolant. Aici gasiti informatii utile despre: ferestre, usi, pereti cortina, termopane, geam termopan, etc.

Fereastra
Miercuri, 29 Ianuarie 2020
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Home - Stiri - Producatori de Tamplarie - IC: Vanatorii de reduceri domina cu 35% piata germana de tamplarie termoizolanta
IC: Vanatorii de reduceri domina cu 35% piata germana de tamplarie termoizolanta
Producatori de tamplarie Publicat de Ovidiu Stefanescu 12 Dec 2019 06:32
Un studiu realizat recent de Interconnection Consulting, din Viena, arata ca ferestrele devin tot mai mult produse de inalta tehnologie, care sunt similare la nivelul intregului continent european, pe fondul tendintelor curente de globalizare. Cu toate acestea, diferente uriase se mentin inca intre diversele zone comunitare in ceea ce priveste comportamentul consumatorului. Daca pentru clientii din Austria, de exemplu, marca este elementul care conteaza cel mai mult in formarea deciziei de achizitie, pentru cei din Germania criteriul primordial este securitatea, iar pentru polonezi inovatia (desi aceasta din urma asertiune poate parea surprinzatoare). Concluziile respective au rezultat din analiza datelor unei cercetari ce a vizat 500 de gospodarii din Germania, Polonia, Franta, Austria si Marea Britanie. Astfel, s-a constatat faptul ca in Polonia brandul are un rol major, companii precum Oknoplast sau Drutex reusind sa-si creeze marci puternice, ce asigura reveniri libere ale clientilor (fara actiunea altor factori de influenta) in proportie curpinsa intre 16% si 32%. Acelasi lucru se intampla si in Austria cu companiile Internorm si Josko, parametrul mentionat anterior plasandu-se la ...

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Autentificare

Revista Fereastra editia nr. 147 (Noiembrie-Decembrie 2019)
PIATA de TAMPLARIE: Analiza 2019-2020 & Perspective 2021-2025
Conferinta EURO-Fereastra - 2019
PIATA de CONSTRUCTII: Analiza 2019-2020 & Perspective 2021-2025
hautau 2017
hospice 2%
SIMONSWERK

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